MEMBERSHIP ANNOUNCEMENT

A Letter From Ana · Membership Update

It's time.

After 14 years of running All Access my own way, I'm doing the thing every other photography educator already does. Effective Friday, May 8 at 5:00 PM Pacific.

For most of my teaching career, I've been one of the only photographers in the world offering a lifetime All Access membership.

Everyone else does monthly. The big education platforms charge $30, $40, $50 a month — and they keep charging you until you cancel. That's the industry standard. That's how photographers learn online.

I went the other way. I let people pay once and keep everything forever. Every course. Every retreat seat. Every new tool I'd build for the rest of my career. I priced it that way because I believed in it — I believed photographers deserved to actually own what they paid for, not rent it.

I still believe that. But the way I've been running things has gotten too complicated.

Three tiers. Three price points. Three sets of fine print. Standard members not sure what they were missing. Platinum members not sure if they should upgrade. All Access lifetime members occasionally wondering if their access still worked. (It does. It always will.)

So here's what I'm doing.

Starting Friday at 5pm Pacific, there's one membership: All Access at $99 a month. Every course. Every Custom GPT. The community. Mentoring discounts. The 2027 retreat at my Tustin studio. Every new tool I build. Cancel anytime.

That's it. One price. One door.

I'm one of the last lifetime programs in the world ending. After tomorrow, you'll have to do what most photographers already do — pay monthly to learn. Which is fine. It's how the industry works. I'm finally joining it.

But before I close that door, I want to make sure the people who've been on the fence get one last chance to walk through it.

What's Changing

Three doors becoming one.

Before · Now
  • ·Standard membership
  • ·Platinum tier
  • ·All Access lifetime (pay once)
  • ·Multiple payment plans
After Friday · 5pm PT
  • ·All Access — $99/month
  • ·Cancel anytime
  • ·One price, one door
  • ·Everything included, always
Who Needs To Do What

Find yourself below.

If you're a current All Access lifetime member
→ Do nothing.

You keep everything you have, including every course, GPT, and tool I release for the rest of my career. Your access doesn't change. Ever. You're set.

If you're a current Standard or Platinum member
→ This is your last window to upgrade.

Until Friday, May 8 at 5:00 PM Pacific, you can upgrade to lifetime All Access at 60% off using code SAVE60. Pay once. Never pay again. Every course I release for the rest of my career — yours.

After 5pm tomorrow, the upgrade option is gone. Your only path forward will be the $99/month plan.

Upgrade to Lifetime — Use SAVE60
If you're not a member yet
→ You have two choices.
  1. Lock in lifetime today at 60% off with code SAVE60. Pay once, keep everything forever.
  2. Wait until Friday at 5pm and join the new $99/month plan. Cancel anytime.
Two Paths

Pick yours.

Ends Friday 5pm PT

Lifetime All Access

Pay once. Keep everything forever. 60% off with code SAVE60.

60% OFF
Code: SAVE60 · Expires Friday 5pm PT
Upgrade to Lifetime
Live Friday 5pm PT

Monthly All Access

One price, one door. Every course, GPT, and tool. Cancel anytime.

$99 /mo
No contract · Cancel anytime
See What's Included
What's Inside All Access

Everything I make.

The Course Library
Newborn, maternity, business, Instagram. Every course I've made.
10 Custom GPTs
3 live now. 7 launching through the year.
The Community
Skool community + monthly live coaching calls.
2027 Retreat
Free seat at my Tustin studio for active members.
Member Pricing
Discounts on 1:1 mentoring & Belly Baby Summit.
Always Growing
SEO Studio, Gallery System, every new tool I build.
Frequently Asked

Answers to the questions you're about to send me.

I'm a current All Access lifetime member. What changes for me?
Nothing. You keep your lifetime access to everything, including every new course, GPT, retreat, and tool I release for the rest of my career. You don't need to do anything. Promise.
I'm a Standard member. Should I upgrade?
If you've been getting value from what's in your tier and you want to lock in everything I'll ever make for one payment — yes. Use code SAVE60 at the existing membership page before Friday at 5pm PT for 60% off lifetime. After that, the upgrade option is gone and the only way to get more access will be $99/month.
I'm a Platinum member. Should I upgrade?
Same answer. If you want lifetime access to everything I make from now on, this is your last window. Code SAVE60, 60% off, until Friday at 5pm PT. Otherwise your access stays exactly as it is — but the only path to more will be the new monthly plan.
What if I don't want to upgrade — can I just wait and pay monthly?
Absolutely. Starting Friday at 5pm Pacific, the new All Access monthly plan goes live at $99/month. Cancel anytime. No contract. No catch.
Will lifetime ever come back?
Honestly? No. I've spent 14 years running it, and the new structure is what's sustainable for me to keep building at the pace I want. After Friday at 5pm Pacific, lifetime is closed. Done.
Will the $99/month price go up?
If you join at $99 and stay subscribed, your price doesn't go up — even as I add new courses and tools. The price could change for new joins down the road, but anyone who joins now is grandfathered.
Can I cancel the monthly plan anytime?
Yes. Cancel from your account in two clicks, no email required, no questions asked. You keep access through the end of your billing cycle.
When exactly does this change?
Friday, May 8, 2026 at 5:00 PM Pacific Time. The lifetime upgrade option closes at that moment. The $99/month plan goes live at that moment. One door closes, another opens, same minute.
Why are you doing this?
Because the three-tier structure has gotten too complicated to run well, and because every other photography educator I respect is on a sustainable monthly model. I want to keep building — new courses, new tools, the SEO Studio, the Gallery System — and a single recurring plan is what makes that possible. Simple is better.
"I built lifetime because I believed in it. I'm ending lifetime because what I'm building next deserves a sustainable model — for me, and for you."

I'm so grateful for the photographers who've supported this work over the years. The ones who paid for lifetime in 2015 and are still here. The ones who joined Standard last week. The ones reading this letter trying to figure out what to do.

Whatever you decide before tomorrow at 5, I'm glad you're here.

— Ana

Make Your Move

Lifetime closes Friday at 5pm PT.

Choose your door below. Either way, you're inside everything within minutes.